As an emerging digital marketer, I spend most of my days crafting strategies, optimizing content, and staying updated on trends that change faster than the Kochi weather. But today, I want to take a pause—not to analyze algorithms or SEO ranking —but to honor the one person whose influence runs deeper than any professional mentor I’ve ever had: my Mother.
The Original Influencer
Before, there were social media influencers teaching us how to live our best lives, there was Amma. She didn’t need likes or followers to leave an impression—her values, strength, and patience were branding at its best. She didn’t need a hashtag to be noticed. Her presence, though quiet, commanded attention and respect.
Growing up, I never realized it, but my mother was unknowingly teaching me the core values of marketing:
- Consistency – Amma never missed a beat. Whether it was packing my lunch, encouraging my studies, or supporting my wildest dreams, she showed up every single day. As a marketer, I now understand that consistency builds trust. My mother was the living proof of it.
- Storytelling – The way she told bedtime stories—with moral twists and personal insights—taught me that stories matter more than facts. That’s something I carry into every campaign I create.
- Empathy – The foundation of any successful marketing strategy is understanding your audience. Amma always knew how I felt, often without me saying a word. Her deep emotional intelligence shaped the way I connect with clients and their audiences today.
The Digital World Meets Traditional Wisdom
In the fast-paced world of SEO, analytics, and ever-changing platforms, it’s easy to forget the human side of marketing. But when I get stressed, I think about my mom’s calm determination. She keeps me in mind that there’s a real human being behind every click, view, or conversion with hopes, feelings, and stories.
I’ve learned many times over that my most effective online tactics are the ones that have a real voice—a trait I picked up from Amma. Whether I’m crafting ad copy, planning a content calendar, or launching a campaign, I attempt to infuse the authenticity and warmth she radiates.
A Mother’s Day Call to Action
This Mother’s Day, I encourage you, not just as a fellow marketer or entrepreneur, but as a fellow human, to look back at the people who shaped your journey.
Call your mother.
Thank her.
Or remember her, if she’s no longer around.
Share a story about her.
And if you’re a business owner, maybe take inspiration from her wisdom. Build your brand with consistency. Tell stories that matter. Listen deeply. Be human first, marketer second.
Because the best campaigns are not just seen, they are felt, just like a mother’s love.
Best, Christina Rose.