I spend approximately 20-30 minutes daily playing Candy Crush. It may look like a game I play occasionally, but truthfully? It’s full of unexpected lessons that correlate perfectly to my SEO and Social Media Marketing efforts.
- Strategy Matter.
Just like in Candy Crush, where every move matters, digital marketing is all about strategy. Whether it’s selecting the best keywords for SEO or the optimal time to share on social media, planning brings you closer to your objectives.
2. Adjust and Keep On Going.
Struggling on a level? You try again with a different method. In marketing, too, not all campaigns go viral. But constantly tweaking, testing, and adjusting leads to improved results. Persistence is the key!
3. Use Boosters Wisely.
In the game, boosters provide an advantage. In marketing, your boosters are resources such as Google Analytics, SEO plugins, and scheduling software. Intelligent use of resources can save time and increase performance.
4. Keep It Engaging.
Candy Crush engages players with bright graphics and fresh challenges. In social media, too, compelling content and new ideas keep your audience engaged and coming back for more.
5. Celebrate Small Wins.
That triumphant “Level Complete!” is a wonderful reminder to celebrate even the small wins—be it more web traffic, my SERP ranking, a new lead client, or improved engagement on a post.
So yes, a game can teach us a lot. Whether it’s smashing candies or smashing it in the online space, strategy, creativity, and patience do go a long way.
best, Christina Rose.